
Waze has raised a tremendous interest from multiple parties, and to sell its business the company is seeking more than $ 1 billion, said by an official within the company, who asked not to be identified because the talks are private.
The company based in Palo Alto, Waze also can remain independent, and seek new capital funding, rather the decision to sell.
While consumers are increasingly focused towards mobile devices, and continue to stay as far away from laptops and personal computers and, emerging companies like Facebook, Google and other companies are intensifying efforts to expand business even in the mobile space.